In WordPress, after you create a new post and enter the title, a URL is automatically generated for you. You can enjoy the convenience and use the default URL. Or, you can take your digital marketing game to the next level and optimize your URL for best SEO. Here is what you can do. First, …
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Tag:SEO
How To Turn Your Website Traffic Into Leads
In digital marketing, creating engaging content is the means to the end of generating new leads. It is a crucial step on the path that leads to the final sale. Lead generation is “the way that you attract and get people to give you their contact information.” People who are interested in purchasing your products or services …
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What’s the difference? HTTP vs. HTTPS
If you have ever paid attention to the address bar of your browser, you probably know that there is “http” or “https” preceding your domain name. What do they mean, and what’s the difference? HTTP stands for HyperText Transfer Protocol, which is a protocol for sending and receiving information on the internet. Since 2014, …
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How To Practice On-Page SEO
After doing keyword research, you can now implement your SEO strategy on your webpages. The most important thing to bear in mind is that you create content to help online search engine users. The content on your website should answer the questions posed by these users. No matter how search engines change their algorithms, the …
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Using Backlinks to Enhance SEO
Backlinking is one of the most important factors that search engines use to evaluate whether a website should be ranked higher. According to Optinmonster, backlinking is among the top ten most critical SEO ranking factors. In the SEO area, the term “backlink“, aka “inbound link,” refers to “a hyperlink that links from a webpage, back …
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SEO Keyword Research and Tools
Keyword research is an essential link in the optimization of search engine results for your website. To do it well, there are several things that you should consider. First, you need to know your audience well. Search engines function as a tool to help its users find information that is helpful. As a result, it …
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Simple Website SEO – Adding H2 Headings
A simple way of improving a webpage’s search engine ranking is to add H2 headings to the page. What are H2 headings? This is an H2 heading. An H1 heading is the title of a webpage. In a rich text editor on WordPress, the title is wrapped in a pair of <H1> tags. H2 headings …
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