How To Turn Your Website Traffic Into Leads

In digital marketing, creating engaging content is the means to the end of generating new leads. It is a crucial step on the path that leads to the final sale. Lead generation is “the way that you attract and get people to give you their contact information.” People who are interested in purchasing your products or services …
Continue reading How To Turn Your Website Traffic Into Leads

What’s the difference? HTTP vs. HTTPS

If you have ever paid attention to the address bar of your browser, you probably know that there is “http” or “https” preceding your domain name. What do they mean, and what’s the difference?   HTTP stands for HyperText Transfer Protocol, which is a protocol for sending and receiving information on the internet. Since 2014, …
Continue reading What’s the difference? HTTP vs. HTTPS

Using Backlinks to Enhance SEO

Backlinking is one of the most important factors that search engines use to evaluate whether a website should be ranked higher. According to Optinmonster, backlinking is among the top ten most critical SEO ranking factors. In the SEO area, the term “backlink“, aka “inbound link,” refers to “a hyperlink that links from a webpage, back …
Continue reading Using Backlinks to Enhance SEO