The Basics of Building Brand Credibility for SMEs

Now more than ever, consumers are equipped with knowledge and information that they need before they make a purchase decision. This is especially true when the products that they want to buy is pricey. Be it a high quality blender, a piece of fine jewelry, or a high-end luxury tour, consumers go online and do …
Continue reading The Basics of Building Brand Credibility for SMEs

How To Turn Your Website Traffic Into Leads

In digital marketing, creating engaging content is the means to the end of generating new leads. It is a crucial step on the path that leads to the final sale. Lead generation is “the way that you attract and get people to give you their contact information.” People who are interested in purchasing your products or services …
Continue reading How To Turn Your Website Traffic Into Leads

What’s the difference? HTTP vs. HTTPS

If you have ever paid attention to the address bar of your browser, you probably know that there is “http” or “https” preceding your domain name. What do they mean, and what’s the difference?   HTTP stands for HyperText Transfer Protocol, which is a protocol for sending and receiving information on the internet. Since 2014, …
Continue reading What’s the difference? HTTP vs. HTTPS