Blog
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Using Backlinks to Enhance SEO
Backlinking is one of the most important factors that search engines use to evaluate whether a website should be ranked higher. According to Optinmonster, backlinking is among the top ten most critical SEO ranking factors. In the SEO area, the term “backlink“, aka “inbound link,” refers to “a hyperlink that links from a webpage, back to your own webpage or website.” All backlinks do not have equal value to search engines. Backlinks have higher value when they are from a website with higher domain authority. For example, a backlink generated on The New York Times website is far more valuable than that from a lesser-known blogger’s website. You can…
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Pay-Per-Click Advertising Explained – Shared Video
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SEO Keyword Research and Tools
Keyword research is an essential link in the optimization of search engine results for your website. To do it well, there are several things that you should consider. First, you need to know your audience well. Search engines function as a tool to help its users find information that is helpful. As a result, it is easy to understand why you should always start your SEO with understanding who your audience and their goals are. With the help of the first step, you’ll be able to start the second part of your research, which is to discover what keywords that your audience are using and how often they use them.…
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Build A Digital Strategy in 5 Steps – Shared Video
5 Steps to Build A Digital Strategy: Audience Content Channels Analysis Implementation
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Is Infinite Scrolling Right for Your Website?
Infinite scrolling, aka “endless scroll,” is “a web-design technique that loads content continuously as the user scrolls down the page.” Infinite scrolling enhances user experience by bring convenience to website users. They don’t have to click on page numbers to access the next page. To most users, especially mobile users, scrolling is easier than clicking. The action of scrolling down is intuitive. Should your consider adding infinite scrolling to your website? It depends on what kind of content you have on the website and what is your users’ purpose of visiting your website. News sites and social media sites usually adopt the infinite scrolling feature. On these…
