I recently decided to add a logo to my website. Designing a logo is a seemingly easy but in fact time-consuming task. I had a friend who worked in graphic design. She used to complain to me about how excruciatingly difficult her logo design gigs were. After creating my own logo, I finally realized that she was not exaggerating.
Clients want their logo to represent their brand, reflect the values behind the brand and remind consumers of their services. Of course, a logo also needs to be distinctive, memorable and fun (in most cases). With so many jobs assigned to a small logo, it is difficult to keep it simple. That’s why we see many confusing logos, replete with scrambled colors and weird shapes.
The fact is that a logo can only do so much as to remind consumers of a brand. Building the image and values of a brand as well as providing impressive services are different endeavors. “Keep it simple” seems to be the mantra behind the design of those most successful logos. You can always draw those logos with ease. That’s how simple they are.
With some “hit” and “miss” examples in mind, I approached my logo design project in a minimalist way. Because the logo is for my personal website with the URL “dannimei.net,” I only included the shapes of my initial letters, “D” and “M.” To add a little twist to the logo, I used a heart shape to represent the letter “M.” The silver color and texture bring a little “chic and cool” look and feel to the logo.
Sometimes, you may want to add a logo with a transparent background to your WordPress website. If your png file can’t show properly, all you need to do is to change its format to png 24. You can open the png file in Photoshop and export it as a png 24 file. Read the specific steps here.