Now more than ever, consumers are equipped with knowledge and information that they need before they make a purchase decision. This is especially true when the products that they want to buy is pricey. Be it a high quality blender, a piece of fine jewelry, or a high-end luxury tour, consumers go online and do their research first.   As SMEs (small or medium enterprises), how do these companies convince their potential customers to make the final purchase decision and choose their products instead of other similar products? Designing and marketing great products matter, but the first and foremost consideration should always be getting the basics right and building brand…