In digital marketing, creating engaging content is the means to the end of generating new leads. It is a crucial step on the path that leads to the final sale. Lead generation is “the way that you attract and get people to give you their contact information.” People who are interested in purchasing your products or services and allow you to contact them are called leads.   After you create and execute a successful SEO plan for your website, you are likely to get more traffic. How to turn the hardly-gained traffic into leads? Here are several things that you can do.   Creating a lead magnet and offer it to your…