We all receive emails all the time, but how many of those emails do we actually open? According to MailChimp, the eminent marketing automation service, the average email open rate for all industries is 20.81%. With all the emails vying for your audience’s attention, how do your make your carefully created email stand out? There are multiple ways to do it, and creating a snappy and eye-catching preview text is one of them.   What is preview text?   Preview text, aka preheader, is the text that you see after an email subject line before you open an email. If you don’t set up a preview text, most email programs…