Is Infinite Scrolling Right for Your Website?

Infinite scrolling, aka “endless scroll,” is “a web-design technique that loads content continuously as the user scrolls down the page.”   Infinite scrolling enhances user experience by bring convenience to website users. They don’t have to click on page numbers to access the next page. To most users, especially mobile users, scrolling is easier than …
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What You Need to Know About Preview Text and Its Length

We all receive emails all the time, but how many of those emails do we actually open? According to MailChimp, the eminent marketing automation service, the average email open rate for all industries is 20.81%. With all the emails vying for your audience’s attention, how do your make your carefully created email stand out? There …
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