I recently decided to add a logo to my website. Designing a logo is a seemingly easy but in fact time-consuming task. I had a friend who worked in graphic design. She used to complain to me about how excruciatingly difficult her logo design gigs were. After creating my own logo, I finally realized that she was not exaggerating.   Clients want their logo to represent their brand, reflect the values behind the brand and remind consumers of their services. Of course, a logo also needs to be distinctive, memorable and fun (in most cases). With so many jobs assigned to a small logo, it is difficult to keep it…