Backlinking is one of the most important factors that search engines use to evaluate whether a website should be ranked higher. According to Optinmonster, backlinking is among the top ten most critical SEO ranking factors. In the SEO area, the term “backlink“, aka “inbound link,” refers to “a hyperlink that links from a webpage, back to your own webpage or website.”   All backlinks do not have equal value to search engines. Backlinks have higher value when they are from a website with higher domain authority. For example, a backlink generated on The New York Times website is far more valuable than that from a lesser-known blogger’s website. You can…